People Spend a Lot of Money Playing the Lottery

Question: Why do people spend a lot of money playing the lottery when the chances of winning are very slim and Is the addiction to playing the lottery a bigger risk than activity winning? Answer: Introduction It is often said that nothing tastes better than success and the idea of being successful is a very powerful drug. Lotteries have been intriguing and playing with the human desire of manipulating the feeling of being successful from times of old testament. From Roman and French kings to modern day governments all have used this intimidating and irresistible desire to finance a major portion of public works. The intoxication of near miss comes just after success and is a powerful driving element which makes one feel close to being successful at the very next attempt. It is necessary to however delve deep into the various underlying concepts that influence the people to actually play more and more despite the sheer probabilistic odds (Arvey et al.2004). Which people think they can defy. It is also an interesting research since despite several attempts that have been made in an attempt to find the answer to why people actually indulge in lottery no definite answer has really been found with the exception of cognitive theory (Willmann,1999). So the researcher will attempt to review the literature and and attempt to find if there are any new findings that can be made pertaining to this particular context. The research questions are: 1.What are the various theories of lottery gambling? 2.To understand is it the quench for money or the thrill of winning that attracts more people? 3. Why is that poor people tend to spend more on lotteries than wealthier people? Literature review: The specific game of pleasure is a primitive phenomenon for human civilization. Even, the reference of the term lottery in the Old Testament has been significant enough to show the imperative bond with human beings. There are various sorts of lotteries mentioned in the history of mankind and mostly recorded as an entertainment and sometimes to stable state deficits. Hence, state lottery has derived from that conception which helps the nation to balance the economy. It is must to admit that today, lottery is found to be a business colossal that involves more than 200 countries, with the estimation of 300 jurisdictions (Wood and Griffiths, 2002). This detailed chapter on the literature review of the essence of lottery to human being covers the five core prospective areas. Here, in this review the write up starts with an introductory background that has included the relation between lottery and the problems related to that on human beings. It follows with the segment on the alluring fac tors of lottery and its destructive approaches to human lives. This leads to a section where the marketing strategies of lottery have affected the perspectives of common man. Moreover, the review also consists of various descriptive pictures of electronic lotteries procedures that have a cynical result to psychology. It is known fact that people who are interested to play lottery are mostly considered the concept of credo least offer to lose. In addition to that, the written document does contain the entire code of practice, various policies, generated programs and also the impacts over social and economic culture (Amey, 2001). The most assertive constituent is the inclusion of detailed educational forum related to lottery and gambling for the new bee to get an access to this nocturnal world and get prepared to lose anything. The expeditious expansion of lottery gaming is mostly due its legalized formation that encourages great revenues to government from the last few decades. The c oncerned government has sharply fostered many policies, to motivate the game or rather gambling for those parts of the society who believes in dream and speedy success (Ashworth and Doyle, 2000). The sociological thinkers referred this abstract dream as a sink of money and knowledge. Money and knowledge both required for development and if these two get wasted, only dream and false hope are the last options to escape. Hence, this rational buying of fantasy is definitely a psychological disorder for those gamer who appreciates the dream of visualizing themselves as a big hot shot winner. First of all, lets take the topic that states the slim chances of winning this fantasy, as there are numerous alternatives that invite the candidates to hop on. The important part of the fantasy that motivates the lovers is to earn money without giving labor. Is this an established belief that can draw huge people by eradicating their conscientiousness? However, the government has succeeded to lure g reat number of poor people who are ready to spend minimum amount of penny to play their luck on weekly basis that is called state lottery. Moreover, the researchers (Chevalier and Allard, 2001) also find it amusing that state lottery is a mass experience which mainly targets the poor. Search Plan and Relevant Sources: The basic idea is to review the literature by searching various databases like Academic search premier, Google Scholar, Science Direct journal online etc. The period between 1999-2015 will be taken and the prime keyword for search will be Lottery, Gambling, Cognitive theory of gambling , Lotteries potential addictiveness etc. Time line of the research proposal: There are two different time horizons for conducting the research proposal , the longitudinal one is indicative of the time taken to collect the data while the cross-sectional shows the expected progress of the research. Fig 2: Gantt chart (Source: Kothari, 2004) Key Challenges: The key challenges will be in developing the structure of the dissertation to logically identify a rationale behind why exactly people go for lotteries despite the sheer odds of loosing.It will also be challenging to identify the right literature from which the actiual objectives may be fulfilled. Working Bibliography : Wood, R.T.A., Griffiths, M.D. (2002). Adolescent perceptions of the National Lottery and scratchcards: A qualitative study using group interviews. Journal of Adolescence, 25, 655-668. Amey, B. (2001). People's participation in and attitudes to gaming, 1985-2000. Wellington: Department of Internal Affairs. Ashworth, J., Doyle, N. (2000). Under 16s and the National Lottery. A report of the Social Research Division of BMRB for the National Lottery Commission. Chevalier, S., D. Allard. (2001). Lotteries, slot machines health: Survey on gambling in Montral [Summary Report]. Montreal-Centre Regional Health and Social Services Board. Adams, D. (2001). My ticket, my self: Lottery ticket number selection and the commodification and extension of the self. Sociological Spectrum, 21, 455477. American Psychiatric Association. (1994). Diagnostic and statistical manual of mental disorders (4th ed.). Washington, DC: American Psychiatric Association. Ariyabuddhiphongs, V. (2006). A test of the social cognitive model of lottery gambling in Thailand. International Gambling Studies, 6, 7793. Ariyabuddhiphongs, V., Chanchalermporn, N. (2007). A test of social cognitive theory reciprocal and sequential effects: Hope, superstitious belief and environmental factors among lottery gamblers in Thailand. Journal of Gambling Studies, 23, 201214. Ariyabuddhiphongs, V., Chanchalermporn, N., Phengpol, V. (2009). Adapting the DSM-IV and SOGS scales to measure gambling problems among two groups of Thai lottery gamblers. Paper presented at the 14th international conference on gambling and risk taking, May 2529, 2009, Stateline, Nevada. Ariyabuddhiphongs, V., Phengphol, V. (2008). Near miss, gamblers fallacy and entrapment: Their influence on lottery gamblers in Thailand. Journal of Gambling Studies, 24, 295305. Arvey, R., Harpaz, I., Liao, H. (2004). Work centrality and post-award work behavior of lottery winners. The Journal of Psychology, 138, 404420. Willmann, G. (1999). The history of lotteries. Unpublished manuscript, Stanford University, California, USA.